Madrid & La Rioja Tour: A Tale of Two Cultures Through Tradition, Food & Wine

What to expect on this itinerary
Spain is a confluence of cultures that uniquely flow out of each region. Madrid boasts a contemporary and fast-paced atmosphere encased in a city of historic buildings. El Rioja is a region emblematic of vineyards and medieval towns spread throughout the countryside. This Madrid and La Rioja tour is custom-tailored to tell a tale of two cultures through tradition, food and wine. Visit elegant palaces and sip wine in a cellar with over 500 years of history. From paintings to cuisine, people to architecture, countryside to cityscape, you will discover culture in Spain.
Customizable Itinerary
Knowing Where to Start
Madrid both encapsulates and separates itself from the remarkable cultures of Spain. The Spanish capital city has a firm grip on its historic routes, cultural identity, and gastronomical fingerprint. The Gran Via is lined with baroque facades of antique buildings. Plaza Mayor is encircled by on old palace with over 237 balconies looking inward on the square. Locals and visitors sit in the charming cafes and let the aromas of freshly baked pastries and steaming coffee engulf them. When you arrive at the airport, your private transfer is already waiting for you. The city bursts with regal and cultural fame.
The Golden Triangle of Art is comprised of three most important art museums in the city: the Prado, Reina Sofia, and Thyssen-Bornemisza Museums. The country’s heritage emanates from the opulence of the Royal Palace and the decadence of Michelin Star rated restaurants. The modern world meets the far-reaching historic architecture. The city moves to the fast pace of capital streets, but the people contain a charm of the countryside. While you find the cultures of the entire country settling in, Madrid is unique in its energy and is remarkably different. The longer you stay, the more you will understand that Spain is a single country but Madrid is a different world.
What's Included:
Discovering Madrid
Capturing Toledo
The Strength of Dedication
Collecting Europe
Good to Be Guided
On the Footsteps of Pioneers
Cultural Collaboration
Trip Highlights
- Discover the vast cultural differences between Madrid and the northern villages of La Rioja Province
- Visit the exceptional landmarks, from historical buildings to celebrated museums, of Madrid
- Explore Toledo, and entire medieval city distinguished by UNESCO as a Cultural Heritage Site
- Witness the world’s largest building at El Escorial, a stunning 16th-century edifice
- Travel the La Rioja wine trail on guided visits to the local wineries
- Stumble upon hidden restaurants and cafes in a distinctive food-centric medieval village
- Stroll through the world’s largest wine museum
Detailed Description
Sip a fresh coffee as you sit in an open café surrounded by the façade of an old palace. Wander down a street known to have over 80 separate small restaurants, each offering unique and local cuisine. On this 8-day Madrid and Rioja tour you will experience two cultures through tradition, food and wine. Start your luxury Spain vacation in the capital, a city filled with fascinating heritage. The Royal Palace is alluring and the old quarter embodies the history of the entire country. Spend the first day on a privately guided tour of the city’s most exciting monuments. Visit Plaza Mayor and the Royal Palace. Spend time wandering through your preferred art museum of the golden triangle. Journey to Toledo for the day and enjoy a guided tour of the medieval city. Toledo is an amalgamation of cultural history, collecting distinctive art and containing legacies of palaces, fortresses, mosques, synagogues, and churches.
En route to Haro, you will stop at El Escorial, the largest building in the entire world. The complex is a combined palace and monastery that dates back to the 16th century. The opulent interior contrasts the sharp façade. Spend time enjoying Haro, a sleepy medieval town considered to be at the heart of the La Rioja wine region. Visit the largest wine museum compiled to date at Dinastia Vivanco. Learn about the history of wine cultivation and the importance of grape varietals and diverse landscape. Enjoy your private guided tour of the wineries and surrounding villages.
Each vineyard explains another aspect of wine production and offers fabulous samples of the regional wines that reinforce information with flavorful facts. Explore the broad regions of the countryside, the quiet charm of persistent medieval villages, and the exceptional cuisine along Calle Laurel, one of the most celebrated gastronomical streets in the country. Follow the footsteps of vintner pioneers and enjoy the stunning landscape around Elciego and Laguardia. If you don’t love wine at the start of your visit to La Rioja, you will certainly delight in its history and passionate followers. You have your preference of transferring to Bilbao or returning to Madrid for your flight home. You have experienced just the tip of Spanish culture and can always continue the exploration.
Starting Price
$3,200 per person (excluding international flights)
What's Included
- Accommodations
- In-country transportation
- Some or all activities and tours
- Expert trip planning
- 24x7 support during your trip
Your final trip cost will vary based on your selected accommodations, activities, meals, and other trip elements that you opt to include.
Verified Traveler Reviews
Based on 240 reviews
We visited Madrid, Toledo, San Sebastián, Bayonne, Biarritz, Saint-Jean-de-Luz, Hondarribia, La Rioja, Barcelona, Montserrat, and the Penedes (Cava) region.
We loved our private guides, private wine tastings, and day trips outside of the big cities.
See more
I know we worked together on content, so none of the activities or the schedule were a surprise. We enjoyed every activity and just loved Spain. Our trip was worry-free and we were in the country during the power outage. We were not able to visit a cathedral due to the power outage, but were able to do a different tour. Our guide was enthusiastic and we barely noticed any inconvenience.
Each guide was on time and personable. We had a couple of substitutes and that was not noticeable at all. In general, each guide was knowledgeable and we learned so much.
Our first guide, in Madrid, was so kind when he realized jet lag was going to cut our tour short – not his fault. He was the best choice for our first tour. He was so knowledgeable and helped to orient us to Madrid. It was so great to have a personal guide so we could ask questions.
Toledo was fantastic. We loved the guide and the city. The train ride was our first and we had to navigate the train station, but we did just fine after a few wrong turns. We took the bus to the station. The bus worked great. We were exhausted from our day in Toledo, but still walked from the train station. The information on how to get to the station was accurate and it was a lovely walk.
Sevilla was magical. We were surprised when our driver drove through a public square to let us out to walk to the hotel! We loved our tour, really liked the hotel, and had great meals in the restaurant. We got to know the bartender and she helped us experiment with local wines.
Our trip to Ronda was beautiful and our guide and driver were both excellent, especially our driver, who had to work around a running and walking event going on that meant our meeting spot was inaccessible. But he was on time and close, and we made it work!
Our trip to the olive oil museum was great, but we were part of a group and some of the people in the group were just stupid. I am allergic to olive trees and my allergies completely kicked up. We enjoyed the tour and bought olive oil, but I just couldn’t understand why some people on the tour were so rude.
The wine tasting also got us a spontaneous flamenco demonstration, which was fantastic. We stayed and did a wine tasting with the owner. We could have stayed all afternoon. She was lovely and interesting, and we enjoyed our time there very much.
Málaga was a joy and it was there we had the power outage. We had a great tour with our guide, who took so many pictures of us and slowed down to compensate for my tired legs. Touring was catching up with me. The Picasso Museum was open and we thoroughly enjoyed it. We loved our hotel and were very grateful there was a good restaurant with an excellent bar, and we took advantage of that!
Granada was worth a visit and our trip to the Alhambra was amazing; our guide was five-star.
See more
We were very happy to be matched with Zicasso’s travel consultant to arrange our travel plans. His expertise and thoughtfulness were obvious through every detail, and his suggestions proved to be the right ones in nearly every case. The transfers made the travel stress-free and smooth. The drivers were professional and most engaging, with only one slight mix-up on the location when departing Mallorca, but this caused no issue.
We returned to Zicasso because of our wonderful experience they arranged for our trip to Italy a few years ago, and this experience was equally fantastic. It was very assuring for my wife and I to receive the notices and updates from our travel consultant while our travel was in progress. He was prompt and detailed from start to finish. My wife speaks Spanish very well and loved the opportunity to interact and rebuild her vocabulary.
All hotels selected were excellent. The service quality was a standout at the hotel on Plaza de las Cortes in Madrid and the resort on Carrer de les Molins in Mallorca, in particular. The accommodation in Granada was beautiful, although just for feedback, the room location was not so good, having a full window wall at nearly ground level looking at people at a cafe — which meant keeping the blackout drapes pulled the entire time — and, consequently, a little noisy. That is just meant as a note if you book this hotel in the future. The lower levels at the back of the hotel should be avoided. That probably had more to do with what was available at check-in time, but just a note.
As we mentioned to our travel consultant during the trip, all four private tour guides we had were wonderful and very knowledgeable. The day trip to Toledo was a standout, as was the Alhambra in Granada. The horse show at the Spanish riding school fulfilled my wife's wish over many years and it didn't disappoint. Our guide in Granada stayed with us nearly an hour beyond her time (even though we mentioned the time to her). She replied that she enjoyed spending time with those who appreciated her city – and we did. We enjoyed her historical perspective very much and she seemed to enjoy it too. Our other guides were all terrific and it was evident they all enjoy their work and are proud of their cities and heritage.
We loved the horseback riding at the ranch with our guide in Mallorca. The staff there went above and beyond when my wife lost a bracelet on the trail (unknown where or when). We were nearly back at the hotel when we got a call that one of their staff had found the bracelet. The manager offered and dropped off the bracelet at the hotel that night on her way home, before we left for Barcelona. Great people!
The crowning point was ending our travel at the Sagrada Família at sunset — awe-inspiring! We really don't have any complaints or things we would change. There is much we would add, however, had we had more time (and money).
Thank you, Zicasso, and Zicasso’s travel company, for helping make a great memory for my wife and me.
See more
The owners of Zicasso’s tour company were amazing from start to finish. They curated a custom trip for us to Barcelona, Madrid, Seville, Málaga, Toledo, and Granada. They listened to our requests and came up with a brilliant itinerary that included personal drivers, hotels, dining recommendations, and tour guides. They were also so quick to respond to our questions and pivot our plans when needed. This was a very special 30th-anniversary trip for us and they knocked it out of the park.
See more
See more
This was a perfect tour. We stayed in fine hotels in great locations. Our tour guides in Madrid, Toledo, Seville, Córdoba, Ronda, and Granada were outstanding in every way. The restaurant choices provided were spot-on. We enjoyed dining in the restaurants we selected from the lists provided. The food and wine in Spain are excellent.
We were able to meet the owner of Zicasso’s tour company and he was kind, knowledgeable, and a thorough professional. We are glad we found his company to manage our Spain tour and will look to book with his agency for a tour of northern Spain soon.
Also, the private drivers we rode with were nice and professional. The trains in Spain are clean and run on time, with very comfortable seats in first class.
For anyone who would like to tour Spain, we strongly recommend our travel company. We had a good pace to the schedule and experienced so much in a short, 10-day trip. The plan was thoughtful and thorough. We just had to show up at the airport and the rest was easy. As an older couple, and having traveled a lot in Europe the last three years, we know the difference a wonderful travel agency can make versus a bus tour, river cruise, or planning the trip ourselves. The best way to see Spain, in our view, is to use a high-quality agency. We appreciated all that our agent and his team did for us, including the 24/7 emergency contact numbers, and feel visiting Spain is best by employing this travel company. It truly was far superior to the other travel methods we have used in Europe.
Working with the company was easy. Zoom, phone calls, emails, etc., were all methods of communication. The collaboration was excellent.
As noted, we will plan to work with this team again and look forward to our next journey with them.
See more





