2024 Summer Travel Trends

Travelers are actively seeking respite from peak season crowds, as evidenced by a notable 16% increase in spring shoulder season travel and a remarkable 25% surge in fall shoulder season bookings compared to 2023. This shift is particularly pronounced in Europe, where visitors are strategically avoiding the busiest months, as well as in Latin America, where off-season bookings are on the rise changing the typical high, low, and shoulder travel seasons.

Luxury travelers have developed a thirst for unique, personalized adventures that offer profound cultural immersion beyond mere opulent accommodations. This trend is especially pronounced in Asia, where a staggering 60% of respondents expressed a desire to immerse themselves in local cultures, aligning with the surging demand for authentic regional experiences such as street food tours in Southeast Asia and spice route tastings in the Middle East and North Africa.

Across regions, our destination experts are catering to a diverse array of traveler demographics, from families and couples to solo explorers and multi-generational groups. This diversity underscores the broad appeal of summer travel while presenting the unique challenge of curating suitable activities for all family members on multi-generational trips, especially as more grandparents look for places to take their grandchildren on vacation.

The report unveils a notable shift towards active travel experiences, with over 40% of respondents across all regions expressing an interest in activities like hiking, cycling, and wildlife tours. This trend reflects a preference for dynamic and experiential vacations among travelers across diverse regions. The report also highlights a growing interest in exploring lesser-known areas and diverse landscapes in Asia, Latin America, the Middle East & North Africa.

Whether looking at the most popular destinations to visit this summer or interested in taking your trip of a lifetime, understanding this summer’s trends can help you approach planning and enjoying your trip.

A full version of the report can be found in this PDF document.

As the travel industry continues to evolve, Zicasso remains at the forefront, delivering exceptional, personalized luxury experiences tailored to the discerning tastes of modern travelers. Find unexpected places to explore, inspiration for your next trip, or expert advice to help you navigate the shifting travel trends, and let Zicasso curate your next unforgettable adventure.